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Seminar Schedule

The 2009 Limo Digest Show Educational Seminar Program will be 4 days and more than 21 hours of non-stop information and inspiration. Focusing on training, development, and sales and marketing excellence, the program builds on keynoter Suze Orman and her call for creating a solid business and financial foundation. The Seminar Program features 13 first time speakers, the first ever Referral Guide Live!, and a state of the industry address presented by three outstanding operators all under 40 years old.

Sunday, November 8, 2009

11:00 a.m. - 12:15 p.m.

The Fundamentals of Success for Operators in 2010 and Beyond with Tom Mazza. Seminar Coordinator and Industry expert Tom Mazza lays out a "success plan" for 2010 and beyond. From operational and sales strategies to developing a viable business niche, this session will be the foundation for a great seminar program.

12:15 p.m. -12:45 p.m.

New Operator's Lunch

1:00 p.m. - 2:00 p.m.

Competing for Charter and Shuttle Work with Your Mini-Coaches with Tony Simon - GM, Reston Limousine, Reston, VA, and Marcos Lopez - Embassy Limousine and Sedan Service, Clearwater, FL. Grabbing your share of the lucrative charter and shuttle business is the theme for this fast paced hour presented by two top veteran operators. This session will cover the RFP process, pricing strategies, and the "real" cost of operating your coaches.

2:15 p.m. - 3:30 p.m.

The Marketing Solution: Getting YOUR Message Out in 2010 with John Olinger - Rockstar Limousine, Newport, RI, and Patrick O'Brien - President, Panama Luxury Limousine, Panama City, Panama. Two of the most creative operators in the industry share their expertise in developing and executing a marketing strategy. From printed material to web design to collateral material, this session will spark your creative fire and help you develop an inexpensive marketing plan for your company.

3:30 p.m. - 5:30 p.m.

Association Summit

Monday, November 9, 2009

8:30 a.m. - 10:00 a.m.

New Strategies for Retail Sales and Profitability with James Romero - In the Scene Limousine, Phoenix, AZ, and Bill Faeth - Silver Oak Transportation, Nashville, TN. The traditional backbone of luxury limousine companies is back with a vengeance. Traditional retail work such as wedding, prom, and nights on the town provide solid cash flow and excellent hourly rental rates. This hour will focus on determining an appropriate vehicle mix, maximizing opportunities, and building a reputation and word of mouth sales effort.

10:15 a.m. - 11:45 a.m.

Marketing and Selling Your Service through Social and Business Networking Sites with Michael Stalbaum, President and Owner of Createtraffic.com, and Richard Kalson. The hottest marketing idea of 2010 and beyond is the phenomenon of marketing your business through social networking sites. From Facebook to Twitter from LinkedIn to Plaxo and beyond, consumers are connecting to business services in a different way. Understand the trend, understand and attract new clients.

12:00 noon- 1:15 p.m.

State of the Industry hosted by Tom Mazza with Mark Shrayber - President 360limo, Dallas, TX, Robert Vaughan - President, Best Transportation, Huntington Beach, CA, and Evan Michaels - President, Coastal Car and Limousine Miami, FL. It's a new generation and our industry is headed in a new direction with young entrepreneurs emerging. Three operators, all 40 and younger with $5 million plus businesses on the move present the real "state of the industry." Their take on the trends, people, deals, and events shaping our business in the future will provide an interesting, enlightinening and fast paced discussion anchored by Tom Mazza.

1:30 p.m. - 3:00 p.m.

Referral Guide Live!. Ready, set, network! Our popular Referral Guide goes from the pages of Limo Digest to a new forum at the Taj Mahal Hotel and Casino. Thirty plus top operators are poised and ready to meet you. From New York City to Los Angeles is represented with points in between. Meet, mingle, and let's do some business at Referral Guide Live!

Tuesday, November 10, 2009

8:00 a.m. - 9:00 a.m.

LANJ Breakfast

8:30 a.m. - 9:30 a.m.

How to Become a Selling Machine for Your Company with Jerry Robbins - Weldon Executive Coach, Boston, MA, Brian Wecksler - President, Broadway Elite Chauffeured Services Worldwide, East Hanover, NJ. Sell, sell, sell! Two of the industry's "SELLING CEO's" map out a plan to help you focus your efforts on building your business and attracting new clients. From delegating operational responsibilities to mentoring your sales team to networking effectively, this session will motivate YOU to become a "selling machine."

9:45 a.m. - 11 a.m.

Creating a Budget for Your Limousine Company with Bob Bellagamba - President, Concorde Worldwide, Freehold, NJ. A success plan for your company begins with YOUR 2010 budget. One of the industry's most respected operators and an expert on limousine company finances shares a step by step guide to creating your company's budget.

11 a.m. - 12:45 p.m.

Referral Guide Live

1:00 p.m. - 2:00 p.m.

Keynote Speech with Suze Orman

2:00 p.m. to 6:00 p.m.

Exhibit Hours

Wednesday, November 11, 2009

The Limo Digest Show will open its doors to all of your chauffeurs and office staff for a four hour-plus intense training session, as well as a chance to walk the Show floor. Treat your staff to a day of team building, networking, and all that The Limo Digest Show has to offer… for FREE!* Include your team in the industry’s premier event of the year while giving them world-class training and motivation at the same time.

*With the purchase of a full four-day Show pass from the same company.

What every operator needs to know about buying or selling limousine companies in the current economy. Topics covered will include:

What your company may be worth.
Who is buying?
Preparing your business for sale.
Structuring a deal to limit your tax liability
What are the biggest deal breakers?
When does it make sense to buy?
What happens after the deal?

This session will be an interactive discussion with Tom Mazza and Charles Tenney, the industry's leading authorities on M&As.

8:00 a.m. - 9:00 a.m.

LBOA Breakfast

8:30 a.m. - 10:30 a.m.

Buying and Selling Limousine Companies in Current Economy hosted by Charles Tenney - Charles Tenney Consulting and Tom Mazza, Tom Mazza Consulting. An enlightening "conversation" with the industry's top M & A specialists on the current market conditions in the limousine industry. Company values, acquisition strategies, tips on making your company more attractive to buyers, structuring a deal, tax consequences are some of the topics addressed in this session.

What every operator needs to know about buying or selling limousine companies in current economy. Topics covered will include:

What your Company may be worth?
Who is buying?
Preparing your business for sale
Structuring a deal to limit your tax liability
What are biggest deal breakers
When it makes sense to buy?
What happens after the deal?

This session will be an interactive discussion with Tom Mazza and Charles Tenney, the industry's leading authorities on Mergers and Acquisitions.

10:45 a.m. - 1:00 p.m.

A Better Training Program for Your Company with Roger McLea - GM Greater Houston Livery, Liam Tobin - Chauffeur Manager, Leros Point to Point, Hawthorne, NY, and Wayne Cipullo - GM, Regal Limousine in Northampton, NH. Three of the industry's top operations and training professionals offer hands on instruction for your chauffeur, reservations, dispatch and quality assurance staff. Bring your team to Atlantic City and learn from the best trainers in the business.